Are Cosmetics Recession Proof?
Back in May I wrote about the Lipstick Effect (a.k.a. the Lipstick Indicator), the idea that consumers will indulge in less-expensive feel-good items in a bad economy. Historically, lipstick sales surge during economic or political turbulence.
Well, here we are five months later in a full-blown recession. The news hasn’t been pretty at all—what with global [...]
Truth Serum
What’s a Serum?
When it comes to the looks and life-altering claims made by the skincare industry, I totally have a beauty Achilles heel. Words like youth, radiance, glow, dewy, hydrating and free radical scavengers are music to my ears—especially when combined with “serum.”
I love the word “serum.” It sounds so scientific and mad doctor. But, [...]
Take Five Aspirin and Call Me in the Morning
Reveal skin with DIY skin treatments
Last week I wrote about my guilt associated with wasteful beauty product packaging. Since then (whoa – an entire week) I’ve tried to be mindful about what I buy rather than mindlessly consuming. I’m a beauty junkie – I like having the newest, sexiest products, with their life-changing, radiance-boosting claims. [...]
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