Proenza Schouler Sees “Extraordinary Impact” of Fashion Bloggers

“Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business.”
~Jack McCollough, Proenza Schouler

If you’re wondering what the fashion industry is starting to see in social media take a look at this video as Lazaro Hernandez and Jack McCollough of Proenza Schouler talk about why they have embraced social media.

jennineProenza Schouler Sees “Extraordinary Impact” of Fashion Bloggers