Proenza Schouler Sees “Extraordinary Impact” of Fashion Bloggers

“Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business.”
~Jack McCollough, Proenza Schouler

If you’re wondering what the fashion industry is starting to see in social media take a look at this video as Lazaro Hernandez and Jack McCollough of Proenza Schouler talk about why they have embraced social media.

jennineProenza Schouler Sees “Extraordinary Impact” of Fashion Bloggers

Comments 7

  1. FlauntStyle

    I loved hearing their input on social media and bloggers. They are forward-thinking in all aspects, from design to bloggers, it is so refreshing. Love them.
    Btw, happy 4th anniversary the-coveted! :)

  2. Laura Connell

    To see the humility of these luxury designers is truly inspiring. I love their wrinkled shirts haha! Thank you for posting this wrap up for the benefit of those of us who couldn’t attend the conference.

  3. Pingback: TILT: Sequins&Stardust pt. 8

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