Living in Nolita, one of the hard things is not to get sidetracked by all the amazing boutiques in the area. Good for inspiration, bad for bank account, or good for economy…hey more pros! Around the corner from my apartment is an amazing vintage boutique called Frock. Evan Ross and Lexi Saatchi, have curated this special boutique exclusively with luxury fashion brands, like Chanel, Yves Saint Laurent, Lanvin, Givenchy, Valentino, and the list goes on. It’s like visiting a museum, but the prices are somewhat imaginable (think Net-a-Porter imaginable)
One afternoon, I stopped by and had a chat with Evan and Lexi.
“Frock is more for the woman who enjoys vintage,” says Evan, “but doesn’t want to look much in a certain period of time like you’re in a costume. It’s modern-wearable vintage. For the woman who has a very particular point of view for their own style, who doesn’t follow the trends, but is aware of what the trends might be. And they don’t want to walk down the street and see someone on every single street corner wearing what they have on…. There’s beauty in these things, for somebody to find these pieces today, it would just be so… I mean, the piece would cost $15,000 and you get to own these things, I wouldn’t say ‘affordable’ but it’s because relative.”
They hugely advocate wearing vintage. “Beautiful clothes should be worn,” says Lexi “I just buy vintage stuff to wear in use.” Evan continues… “[The clothes] are beautiful things to look at. I just don’t understand why anyone would just tuck them away in a basement so nobody else can enjoy them.”
Recently, I’ve had some issues with my vintage clothing falling apart, it’s been heartbreaking because I love vintage clothing, but have wondered if I were missing something in terms of selecting pieces that will hold up with daily wear. “It’s the fit.” says Lexi ,”There are things from the 20′s you can wear, they just have to fit properly.” Evan adds, “It’s not so much the wear, or the fit, it’s also the fabrics. Silk chiffon is so delicate, but polyester will be here until the end of time. It’s a matter of fabric, and how it’s been stored. With vintage, just because it’s old doesn’t mean it’s ok to be damaged.”
Noted. Silk chiffon, super delicate.
They also elaborated on the changing definition of vintage. Lexi shows an open “…at this rate, I feel like anything 10 years old is vintage. Fashion cycles so quickly.” Evan adds, “We were really shocked when designers were coming in and asking for mid-90s.” But their shop holds true to traditional vintage views, they specialize in clothing 60′s through the 80′s.
Chanel PVC Dress…
170 Elizabeth Street, NY, NY 10012