Comments on: Alexander McQueen Livestreams Runway

By: Fashion Brands, Social Media and Real Time Live Streaming «FMM

Fashion Brands, Social Media and Real Time Live Streaming «FMM — Fri, 09 Oct 2009 19:59:01 +0000

[...] McQueen has made a bold decision to live stream his show straight from the runways. By being able to stream quality video and [...]

By: enc

enc — Tue, 06 Oct 2009 00:26:42 +0000

Superb. I’ll check it out.
enc´s last blog ..Poll #46 Ever Been Duped?

By: TheMaria

TheMaria — Mon, 05 Oct 2009 23:43:11 +0000

LadyLUX, you have hit the nail on the head! I think it’s very important for designers, brands and retailers to join the conversation and enable social tools instead of inhibiting them. At any rate, people will talk about you, whether or not you are participating. So it’s up to you to direct the mood, tone and resolve whatever issues there may be (we wrote about it here: http://fashionablymarketing.me/2009/09/fashion-industry-adopting-social-media). I would caution against over-directing – it’s more influential when people are having a good experience with your product or brand and blogging / tweeting about it vs. the brand itself broadcasting its message. So focus on keeping the information flowing, enabling the channels, listening and responding to the good and the bad. You can’t stop social sharing, so be a part of it!
TheMaria´s last blog ..Intuit Addresses the Importance of Mobile Wallet Technology

By: LadyLUX

LadyLUX — Mon, 05 Oct 2009 22:28:20 +0000

I get really happy when designers and other fashion industry people and entities embrace social media. This is in stark contrast to Toronto Fashion Week banning all social media (forget about streaming, you can’t even tweet!) – bad decision – bad for marketing, awareness building, community, all of it! This way you can actually have more control of and help shape conversation that’s happening around you and about you.
LadyLUX´s last blog ..Barbie to Become ‘Hollywood Royalty’

By: Fajr| Stylish Thought

Fajr| Stylish Thought — Mon, 05 Oct 2009 17:14:20 +0000

I agree that this may be the way of the future of fashion! Opening up runway shows through shared video is certainly a way to increase visibility and brand awarenss (not that they need it) but it will open a channel that has previously been sealed tight! Dolce and Gabbanna often stream their show as well!
Fajr| Stylish Thought´s last blog ..Let your Thoughts be Heard!