Jojo & Malou’s Banana Belts

by jennine on August 6, 2009

Post image for Jojo & Malou’s Banana Belts

What is it about the 1920′s that keeps drawing us back? Every time I think I’m done, someone comes up with something that pulls me right back in. It’s like the Godfather of aesthetics. Between Flappers and Bauhaus, I’ll be suck in the 20′s forever. While Josephine Baker has inspired us for generations, Jojo & Malou has brought her back in their AW09 collection. I might have been skeptical, but context is everything. A sequin banana belt might be cause for eye rolling, or ‘maybe I’ll save it for Mardi Gras’ but I just love the way they’ve paired it up with rich antique gold tone mini pleats,  playful prints and gorgeous hats. “unique garments perfect for dancing a 21st century Charleston into the early hours” now that’s something I’d like to give a try. The video they dubbed a moving lookbook, perfectly demonstrates just how the 21st century woman would do that.

jojo malou

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{ 11 comments }

Lady Julianne le Fay August 6, 2009 at 5:36 am

I’ll admit: I’m not feeling the banana belt, but the rest – especially the purple and red dresses pictured – yes please!
.-= Lady Julianne le Fay´s last blog ..Between the Covers: Women’s Magazines and their Readers, at The Women’s Library =-.

dapper kid August 6, 2009 at 9:38 am

These looks are so incredibly stunning! I have always felt the ’20s had such a power because they were about splendour and fun, having gone through the horrors of the Great War. It really was a beautiful celebration :)
.-= dapper kid´s last blog ..Uneven Terrain =-.

jennine August 6, 2009 at 9:54 am

lady…oh i think the bananas are more for play…

dapper… yeah, i agree, they also have a lot of liberation, and excitement over moving into modernism.. it was fresh

Lucy August 6, 2009 at 9:58 am

oo love that they incorporated Yelle’s music into that video! :b oh man I love those peices. the colors are gorgeous paired with the 20′s references.
.-= Lucy´s last blog ..Fashion Apocolypse =-.

Denise @ Swelle August 6, 2009 at 12:14 pm

I agree, the 1920s are endlessly fascinating!
.-= Denise @ Swelle´s last blog ..Midcentury Postmodern =-.

dreamsequins August 6, 2009 at 1:09 pm

I went bananas over the video lookbook! What’s with the word bananas today? I used that word in my post, too. Must be the Rachel Zoe PR people on overdrive.

Bananas!
.-= dreamsequins´s last blog ..Copenhagen Fashion Week Day 1 =-.

Meg August 6, 2009 at 7:02 pm

I love the bright colours and 20′s asthetic.
.-= Meg´s last blog ..Bad News =-.

Fashiongrail August 7, 2009 at 5:03 pm

Love it!
.-= Fashiongrail´s last blog ..Celebrity Copycat: Vanessa Hudgens In Clothes! =-.

Imelda Matt August 9, 2009 at 12:33 am

I’m undecided but the video look book, yes please. MORE.
.-= Imelda Matt´s last blog ..CLOSE ENCOUNTERS =-.

Aubade lingeri August 10, 2009 at 2:07 am

Really love it.

Chini August 10, 2009 at 4:12 pm

verdaderamente genialll.. espero algun dia llegar hacer semejante estilo y corte :D

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