The Coveted On Fashion Blogs Video

On Fashionblogs from Mary Scherpe on Vimeo.

What a crazy year so far, three weeks in! Mary Scherpe, from Stil in Berlin and Pudri had gotten in touch with me to ask if I could participate in a blogger video which would be shown during Berlin Fashion Week at the Panel at Premium Exhibitions with Imran Amed (Business of Fashion), Christoph Amend (Zeit Magazin), Marcus Luft (Gala, Too Posh to Push) and Sven Schoene (K-MB).

In this video she asks Suzy Menkes (IHT), Yvan Rodic (Facehunter),  Julia Knolle and Jessi Weiss (LesMads) and little ol’ me to share our opinion on blogging. Looking back at this, I probably would have tried to smarten up my answers as everyone else had very interesting things to say! Well then again, I usually like to break down things into small words and visual aids in my head…which is probably why it comes out my mouth that way.

Have a look at the video, I was particularly interested in what Suzy Menkes had to say about blogger independence and the influence of corporate seeding. That while bloggers feel that they are completely independent, many of us are increasingly fed stories by companies who want to reach our audience. I’ve thought this myself as the number of story ‘ideas’ in my inbox grows and how they have gotten increasingly aggressive about getting coverage. One publicist  invited me to an event, and when I couldn’t go she offered to write a guest post about it. Then there are all the times I’ve been tipped off on stories and been happy to write about it. I’m not really sure how that is different from traditional media, as I’ve never worked in the traditional media…but it’s certainly food for thought.

jennineThe Coveted On Fashion Blogs Video